Available for strategic product design work
FRAZ KHALID / PRODUCT DESIGNER
AI Product
& UX Designer, Mentor,
and Design Leader.
With over 15 years of experience in UX design, Fraz creates intuitive and impactful digital experiences through user research, wireframing, prototyping, usability testing, and data-driven product decisions.
02 / Philosophy
Design that turns complexity into usable systems.
Fraz works where product strategy, interaction design, and visual systems meet. His process emphasizes research-backed decisions, fast prototype learning, and collaboration with cross-functional teams to create interfaces that feel clear under real-world pressure.
UX DesignerProduct DesignerUX MentorDesign LeaderDesign System ExpertUX ResearcherLo/Hi-Fidelity Mockup ExpertPrototyping Expert
03 / Selected Work
Three featured product systems.
01Application / Campaign Workflow
Campaign Manager
A campaign operations platform redesigned around clearer navigation, donor intelligence, finance workflows, and high-stakes political team coordination.
02Application / Design System
MS Amlin Underwriter Workbench
A complex underwriter workspace shaped around decision clarity, reusable UI patterns, and faster operational review flows.
03Design System / UI Kit
SMBC Design System
A scalable design system foundation for consistent financial-product interfaces, component governance, and delivery velocity.“Fraz brings structure to ambiguity. He is able to move from research signals to interface decisions without losing sight of the business context.”
Product collaboratorEnterprise applications